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Welcome to the Luau blog

A first note from the team about why we are building Luau, why we are starting a blog, and what we are going to write about.

Joshua Gilmer··2 min read

This is the first post on the Luau blog. We're going to write here about hosting, hospitality, and the slow art of keeping relationships alive — partly because it's the work we do every day, and partly because the internet is full of advice on how to throw a "perfect" party and almost none on how to throw a recurring one.

Why a blog?

Most of what makes Luau worth using has nothing to do with software. It has to do with showing up. We want this to be a place where we share the playbooks, the small experiments, and the occasional disaster — so other people can borrow what works and skip what doesn't.

A few things you can expect:

  • Hosting playbooks. Concrete templates for the recurring get-togethers we (and our friends) run: the Sunday potluck, the rotating dinner club, the seasonal birthday cluster.
  • Notes on Kai. We're building an AI agent that handles invites, RSVPs, and guest questions. We'll write about what it's good at, what it isn't, and how we're thinking about its boundaries.
  • The data on connection. Loneliness is at an all-time high. The research on what helps is surprisingly clear, and surprisingly under-applied.

What we're not going to do

We're not going to pretend hosting is easy. We're not going to write SEO sludge about "10 ways to make your party Instagrammable." If we publish it here, it's because someone on our team actually tried it.

If you're new to Luau, the Luau+ preorder gets you the full social co-pilot at half price. Either way — thanks for reading. More soon.